Innovative Licensing &
Promotion, Inc. has had tremendous success in licensing new
products and inventions to major North American
and Worldwide Corporations. See the "Innovative
Products" section for more examples.
ILP attributes its
success to two key factors:
Proper Early Stage
Evaluation:
ILP evaluates all its
clients' products to assess the potential for success. A
promising invention will rate well in the following 5 criteria:
The product is
something the Market can use
Potential size of the
market is reasonable
Good Profit Margins
(reasonable or low manufacturing costs)
Competition Appears
Limited
Product is Patentable
Proven Development
Process:
ILP has developed a
proprietary system of promoting new product ideas known
as The Three P's of Licensing. This unique method
simplifies the invention process.
The Three P's of Licensing
Patent:
Secure Your Rights!
Apply
for Patent Protection (gain patent pending status)
and possibly Trademark Protection:
Utility Patent: Protects the
function of a product.
Industrial Design Patent:
Protects the visual appeal of a product.
Trademark: Protects a unique
name symbol of logo.
Presentation:
Maximize Potential!
Presents the idea, or product in its best
light to create excitement.
Encourages potential licensees to take
action and demonstrate interest in the concept.
Promotion:
Make the Calls!
Prepare a database of at least 20 potential
licensees.
Companies should be large and medium sized
and consist of a cross section of manufacturers
and distributors.
Contact the companies by phone and promote
the opportunity.
